The unknown unknowns in your business

17. November 2020

Reports that say that something hasn’t happened are always interesting to me, because as we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns—the ones we don’t know we don’t know. And if one looks throughout the history of our country and other free countries, it is the latter category that tends to be the difficult ones. Donald Rumsfeld – United States Secretary of Defense 

Some business challenges are COMPLICATED, most business challenges are COMPLEX!
Integrated Business Planning (IBP) is a fantastic process to resolve COMPLICATED business challenges with a PREDICT & CONTROL approach. That works especially well, where cause and effect relationships are clear.
Integrated Business Sensing (IBSing) is a framework to NAVIGATE successfully through COMPLEX business challenges with a SENSE & RESPOND approach. Everything is in constant flux.

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