iBsing Approach


iBsing follows an evolutionary approach. After the onboarding of a new customer, the first “sense – respond – reflect” cycle will be started, which will take 2-4 months. This will allow the customer to determine the speed and intensity of the chosen activities, and to always focus on the most essential need and to benefit from learnings in the next cycle.


In the initiating phase, the iBsing program is presented to the leader of the organisation. In this phase it is about finding a correlation between the current challenges and the emerging potential of the organisation and comparing this with the offering of the iBsing program to then decide which investment to best make as a next step.


The sense-making phase consists of a series of interviews with the leaders of the organisation and the change agents who will be driving the transformation. The focus is around Vision, Current Condition, Target Condition and Obstacles towards the target. Moreover the critical iBsing enablers are identified based on narratives around tensions, where the perception on the organisational performance is not aligned with teh expectation. Based on the output of this phase, the next target condition will be defined.


After definition of A3 documents for the most critical changes and a kick-off workshop, the team is supported in driving improvements towards the agreed target condition.


Deliverables and targets are reviewed. Successes are celebrated and failures are acknowledged without judgement and learnings are applied. The team is ready to start the next cycle with the sense-making phase.